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201.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip [author.] | Keller, Kevin Lane 1956-. Edition: 15th ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi ; Pearson, c2016.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).
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202.
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Aaker on branding : 20 principles that drive success / David Aaker .
by Aaker, David [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York City, NY ; Sage, Morgan James Pub., 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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203.
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Marketing research : an applied orientation / Naresh K. Malhotra, and Satyabhusan Dash.
by Malhotra, Naresh K [author.] | Dash, Satyabhusan. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York ; Pearson, c2016.Copyright date: ©2019Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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204.
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Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
by Hunt, Shelby D. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1).
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205.
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Principles of supply chain management / Richard E. Crandall, William R. Crandall, Charlie Chen.
by Crandall, Richard E 1930- | Crandall, William 1956- | Chen, Charlie C., (Associate professor). Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boca Raton : CRC Press, Taylor & Francis Group, [2015].Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.7] (1).
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206.
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A framework for marketing management / Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College.
by Kotler, Philip [author.] | Keller, Kevin Lane 1956-. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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207.
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Brands and branding / Stephen Brown.
by Brown, Stephen 1955 March 23- [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Los Angeles ; London : SAGE, 2016.Copyright date: ©2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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208.
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Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang.
by Naert, P. A [author.] | Leeflang, P. S. H 1946- [joint author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Leiden ; Boston : Hingham, Mass. : Martinus Nijhoff Social Sciences Division ; distributed by Kluwer Boston, 1978Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800151] (1).
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209.
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Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert.
by Leeflang,Peter S.H | Wittink, Dick R | Wedel, Michel | Naert, Philippe A. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Kluwer, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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210.
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Growth hacker marketing : a primer on the future of PR, marketing, and advertising / Ryan Holiday.
by Holiday, Ryan. Edition: revised & expanded edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York, New York ; Portfolio/Penguin/Hachette India, [2014]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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211.
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Traction : how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares.
by Weinberg, Gabriel [author.] | Mares, Justin [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York, New York ; Portfolio/Penguin, [2015]Copyright date: ©2015Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.11] (1).
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212.
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The new community rules : marketing on the social web / Tamar Weinberg.
by Weinberg, Tamar. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi ; Sebastopol, CA : SPD - O'Reilly, 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 ] (1).
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213.
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
by Nagle, Thomas T 1951- | Hogan, John E., Ph. D | Zale, Joseph. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Prentice Hall, c2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.816] (5).
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214.
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Contemporary selling : building relationships, creating value / Mark W. Johnston and Greg W. Marshall.
by Johnston, Mark W [author.] | Marshall, Greg W | Johnston, Mark W. Relationship selling. Edition: Fifth Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Routledge, Taylor & Francis Group, [2016].Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).
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215.
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].
by Morrison, Margaret A | Haley, Eric | Sheehan, Kim Bartel | Taylor, Ronald E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1072] (1).
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216.
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Marketing ethics & society / Lynne Eagle & Stephan Dahl.
by Eagle, Lynne [author.] | Dahl, Stephan [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Los Angeles : SAGE, [2015].Copyright date: ©2015Other title: Marketing ethics and society.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 174.96588] (1).
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217.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane 1956-. Edition: 15th Global ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, [2016]Online access: Publisher Description and content page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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218.
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Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
by Baker, Michael J 1935- [editor.] | Saren, Michael [editor.]. Edition: 3rd edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Los Angeles : SAGE, 2016.Copyright date: ©2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1).
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219.
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Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.
by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, [2017]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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220.
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Geodemographics for marketers : using location analysis for research and marketing / Barry Leventhal.
by Leventhal, Barry [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.43] (1).
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