Indian Institute of Management Udaipur Library

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Marketing research : an applied orientation / Naresh K. Malhotra, and Satyabhusan Dash.

By: Malhotra, Naresh K [author.].
Contributor(s): Dash, Satyabhusan.
Material type: materialTypeLabelBookPublisher: New Delhi : New York ; Pearson, c2016.Copyright date: ©2019Edition: 7th ed.Description: xxx, 968 p.: ill.; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789332555693 (pbk.); 9780134734842; 013473484X.Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C6/1 		658.83 (Browse shelf) 1 Available

Revised edition of the author's Marketing research, c2010.

Includes bibliographical references and index.

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