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The new community rules : marketing on the social web / Tamar Weinberg.

By: Weinberg, Tamar.
Material type: materialTypeLabelBookPublisher: New Delhi ; Sebastopol, CA : SPD - O'Reilly, 2009Edition: 1st ed.Description: xviii, 346 p. : ill. ; 24 cm.ISBN: 9788184048711 (pbk.); 9780596156817 (pbk.); 0596156812 (pbk.).Subject(s): Internet marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Electronic commerceDDC classification: 658.872
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C6/5
658.872 (Browse shelf) 1 Available

Includes bibliographical references (p. 335-336) and index.

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