Indian Institute of Management Udaipur Library

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A framework for marketing management / Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College.

By: Kotler, Philip [author.].
Contributor(s): Keller, Kevin Lane 1956-.
Material type: materialTypeLabelBookPublisher: Boston : Pearson, [2016]Edition: 6th ed.Description: xxi, 320 p. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292093147; 9780133871319; 0133871312.Subject(s): Marketing -- ManagementDDC classification: 658.8
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C4/3 		658.8 (Browse shelf) 1 Available

Includes indexes.

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