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Geodemographics for marketers : using location analysis for research and marketing / Barry Leventhal.

By: Leventhal, Barry [author.].
Material type: materialTypeLabelBookSeries: Marketing science series.Publisher: London ; Philadelphia : Kogan Page, [2016]Description: xxvi, 203 p. : illustrations, maps ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749473822 (pbk.).Subject(s): Marketing research | Geodemographics | Consumers -- ResearchDDC classification: 658.43
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C2/2
658.43 (Browse shelf) 1 Available

Includes bibliographical references and index.

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