Geodemographics for marketers : using location analysis for research and marketing / Barry Leventhal.
By: Leventhal, Barry [author.].
Material type: BookSeries: Marketing science series.Publisher: London ; Philadelphia : Kogan Page, [2016]Description: xxvi, 203 p. : illustrations, maps ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749473822 (pbk.).Subject(s): Marketing research | Geodemographics | Consumers -- ResearchDDC classification: 658.43Item type | Current location | Call number | Copy number | Status | Date due |
---|---|---|---|---|---|
Monograph | Indian Institute of Management Udaipur C2/2 | 658.43 (Browse shelf) | 1 | Available |
Includes bibliographical references and index.
There are no comments for this item.