Traction : how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares.
By: Weinberg, Gabriel [author.].
Contributor(s): Mares, Justin [author.].
Material type:
BookPublisher: New Delhi : New York, New York ; Portfolio/Penguin, [2015]Copyright date: ©2015Description: xiii, 222 p. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780241242537 (pbk.); 9781591848363; 1591848369; 9780241242537; 0241242533.Subject(s): New business enterprises | Marketing -- Management | Success in business | Marketing -- Management | New business enterprises | Success in businessDDC classification: 658.11 Online resources: Contributor biographical information | Publisher description | Sample text
Contents:
Summary: "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
|
Indian Institute of Management Udaipur B5/1 | 658.11 (Browse shelf) | 1 | Available |
Includes index.
Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.
"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
There are no comments for this item.