Marketing ethics & society / Lynne Eagle & Stephan Dahl.
By: Eagle, Lynne [author.].
Contributor(s): Dahl, Stephan [author.].
Material type:
BookPublisher: Los Angeles : SAGE, [2015].Copyright date: ©2015Description: xiii, 300 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781446296622 (pbk.); 144629661X; 9781446296615; 1446296628.Other title: Marketing ethics and society.Subject(s): Marketing -- Moral and ethical aspects | Marketing -- Social aspects | Marketing -- Moral and ethical aspects | Marketing -- Social aspects | Ethik | Marketing | Marknadsföring -- sociala aspekter | Marknadsföring -- etik och moral | AffärsmoralDDC classification: 174.96588
Contents:
Introduction to marketing ethics -- Criticisms of marketing -- Contrasting perspectives on marketing -- Ethical issues in marketing relationships -- Ethics in new media -- Ethical consumption -- Marketing to young and vulnerable consumer groups -- Promotion of harmful products -- Lifestyle, health and pharmaceutical marketing -- Tourism, heritage, cultural, arts and cause-related marketing -- Ethics in social marketing -- Legislation, regulation and ethics.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
|
Indian Institute of Management Udaipur A2/3 | 174.96588 (Browse shelf) | 1 | Available |
Includes bibliographical references and index.
Introduction to marketing ethics -- Criticisms of marketing -- Contrasting perspectives on marketing -- Ethical issues in marketing relationships -- Ethics in new media -- Ethical consumption -- Marketing to young and vulnerable consumer groups -- Promotion of harmful products -- Lifestyle, health and pharmaceutical marketing -- Tourism, heritage, cultural, arts and cause-related marketing -- Ethics in social marketing -- Legislation, regulation and ethics.
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