Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
By: Hunt, Shelby D.
Material type:
BookPublisher: Armonk, N.Y. : M.E. Sharpe, c2010Description: xvii, 490 p. : ill. ; 27 cm.ISBN: 9780765623638 (cloth : alk. paper); 0765623633 (cloth : alk. paper).Subject(s): Marketing | Marketing researchDDC classification: 658.8001
Contents:
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
|
Indian Institute of Management Udaipur C4/5 | 658.8001 (Browse shelf) | 1 | Available |
Includes bibliographical references and indexes.
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
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