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1.
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DRAFTFCB+ULKA Brand Building Advertising: concepts and cases
by Parameswaran, M.G. Edition: 1st Ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1 PAR] (1).
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2.
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Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob.
by Keller, Kevin L | Parameswaran, M. G | Jacob, Isaac. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Pearson, c2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827 KKL] (2).
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3.
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Amul's India : based on 50 years of Amul advertising by daCunha Communications
by DY Works (Firm) | Gujarat Co-operative Milk Marketing Federation Ltd. (Ānand, India); DaCunha Communications (Firm); DY Works (Firm). Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Harper Collins; Harper Collins 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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4.
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The International Brand Valuation Manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
by Salinas, Gabriela. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York John Wiley & Sons 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 657.7] (1).
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5.
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No logo : no space, no choice, no jobs No space, no choice, no jobs, no logo
by Klein, Naomi. Edition: 10th anniversay ed., 3rd ed.Material type: Book Publisher: New Delhi Fourth Estate; Harper Collins 2010, c2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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6.
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Aaker on branding : 20 principles that drive success / David Aaker .
by Aaker, David [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York City, NY ; Sage, Morgan James Pub., 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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7.
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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.
by Lindström, Martin 1970-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Koganpage, c2010; New York : Free Press, 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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8.
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Brands and branding / Stephen Brown.
by Brown, Stephen 1955 March 23- [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Los Angeles ; London : SAGE, 2016.Copyright date: ©2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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9.
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9 ब्रांड शास्त्र (9 brand shaastras) : विजेता ब्रांड के निर्माण हेतु 9 सफल ब्रांड रणनीतिया (nine successful brand strategies to build winning brands) / जगदीप कपूर (Jagdeep Kapoor).Hindi
by कपूर, जगदीप, (Kapoor, Jagdeep) 1960-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), c2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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10.
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24 ब्रांड मंत्र (24 brand mantras) : उपभोक्ताओं के दिलो-दिमाग में स्थान बनाए (finding a place in the minds and hearts of consumers) / जगदीप कपूर (Jagdeep Kapoor).Hindi
by कपूर, जगदीप, (Kapoor, Jagdeep) 1960-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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11.
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18 ब्रांड अस्त्र (18 brand astras) : ब्रांड विकसित करने के लिए क्रिप्स ब्रांड क्षमताओं को अस्त्र की भांति उपयोग में लाए (using brand abilities as weapons for CRISP brand building) / जगदीप कपूर (Jagdeep Kapoor).Hindi
by कपूर, जगदीप (Kapoor, Jagdeep) 1960 -.. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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12.
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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.
by Kapferer, Jean-Noël. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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