The International Brand Valuation Manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
By: Salinas, Gabriela.
Material type: BookPublisher: New York John Wiley & Sons 2009Edition: 1st Ed.Description: xxviii, 420 p. : ill. ; 24 cm.ISBN: 9780470740316.Subject(s): Branding (Marketing) | Brand name products | Valuation | Brand Valuation | AccountingDDC classification: 657.7Item type | Current location | Call number | Status | Date due |
---|---|---|---|---|
Monograph | Indian Institute of Management Udaipur B4/2 | 657.7 (Browse shelf) | Available |
Includes bibliographical references and index.
There are no comments for this item.