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The International Brand Valuation Manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.

By: Salinas, Gabriela.
Material type: materialTypeLabelBookPublisher: New York John Wiley & Sons 2009Edition: 1st Ed.Description: xxviii, 420 p. : ill. ; 24 cm.ISBN: 9780470740316.Subject(s): Branding (Marketing) | Brand name products | Valuation | Brand Valuation | AccountingDDC classification: 657.7
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Item type Current location Call number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
B4/2
657.7 (Browse shelf) Available

Includes bibliographical references and index.

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