Indian Institute of Management Udaipur Library

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DRAFTFCB+ULKA Brand Building Advertising: concepts and cases

By: Parameswaran, M.G.
Material type: materialTypeLabelBookPublisher: New Delhi Tata Mcgraw Hill 2011Edition: 1st Ed.Description: xiii,200p.ISBN: 9780070707139.Subject(s): Advertising - Brand name products | AdvertisingDDC classification: 659.1 PAR Online resources: Click here to access online
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Item type Current location Call number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C7/1 		659.1 PAR (Browse shelf) Available

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