Indian Institute of Management Udaipur Library

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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.

By: Lindström, Martin 1970-.
Material type: materialTypeLabelBookPublisher: New Delhi : Koganpage, c2010; New York : Free Press, 2010Edition: 2nd ed.Description: x, 175 p. : ill. ; 22 cm.ISBN: 9780749460570 (pbk.); 9781439172018 (pbk.); 9780743267847; 9781439103456 (ebook).Subject(s): Brand name products | Business names | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensationDDC classification: 658.827
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C5/5 		658.827 (Browse shelf) 1 Available

Includes bibliographical references (p. 157-159) and index.

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