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221.
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Marketing to the social web : how digital customer communities build your business / Larry Weber.
by Weber, Larry. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, c2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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222.
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
by Mooij, Marieke K. de 1943-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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223.
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Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
by Haugtvedt, Curtis P 1958- | Herr, Paul 1956- | Kardes, Frank R. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Lawrence Erlbaum Associates, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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224.
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The curious marketer : expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan.
by Bhat, Harish 1962 or 1963- [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Gurgaon, Haryana, India : Portfolio, Penguin, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.820954] (3).
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225.
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Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
by Lilien, Gary L 1946- | Rangaswamy, Arvind. Edition: Revised 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, Trafford, c2003Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8020285] (1).
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226.
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Advanced methods for modeling markets / Peter Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt.
by Leeflang, Peter | Wieringa, Jaap E | Bijmolt, Tammo H. A. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Springer Science+Business Media, 2017.Availability: No items available Checked out (1).
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227.
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The history of marketing science / editors, Russell S. Winer, Scott A. Neslin.
by Winer, Russell S | Neslin, Scott A 1952-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey : World Scientific, [2014]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 381.109] (1).
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228.
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Handbook of Marketing and Finance / Edited by Shankar Ganesan.
by Ganesan, Shankar [editor of compilation.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cheltenham, UK : Edward Elgar, 2012Availability: No items available Checked out (1).
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229.
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Essential readings in marketing / Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editors.
by McAlister, Leigh | Bolton, Ruth N. (Ruth Nancy) | Rizley, Ross | Marketing Science Institute. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cambridge, MA : Marketing Science Institute, c2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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230.
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Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
by Lilien, Gary L 1946- | Rangaswamy, Arvind | De Bruyn, Arnaud. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: PA DecisionPro Inc. c2013Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8020285] (1).
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231.
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Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support / edited by Natalie Mizik and Dominique M. Hanssens.
by Mizik, Natalie [editor.] | Hanssens, Dominique M [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cheltenham, UK ; Northampton, MA, USA, : Edward Elgar Publishing [2018]Copyright date: ©2018Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800285] (2).
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232.
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9 ब्रांड शास्त्र (9 brand shaastras) : विजेता ब्रांड के निर्माण हेतु 9 सफल ब्रांड रणनीतिया (nine successful brand strategies to build winning brands) / जगदीप कपूर (Jagdeep Kapoor).Hindi
by कपूर, जगदीप, (Kapoor, Jagdeep) 1960-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), c2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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233.
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18 ब्रांड अस्त्र (18 brand astras) : ब्रांड विकसित करने के लिए क्रिप्स ब्रांड क्षमताओं को अस्त्र की भांति उपयोग में लाए (using brand abilities as weapons for CRISP brand building) / जगदीप कपूर (Jagdeep Kapoor).Hindi
by कपूर, जगदीप (Kapoor, Jagdeep) 1960 -.. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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234.
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Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.
by Grigsby, Mike [author.]. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York : Kogan Page, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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235.
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Derivatives markets and analysis / R. Stafford Johnson.
by Johnson, R. Stafford [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, New Jersey : Wiley, [2017]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 332.6457] (1).
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236.
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
by Ryan, Damian [author.]. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London: Kogan Page, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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237.
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Tactical SEO : the theory and practice of search marketing / Lee Wilson.
by Wilson, Lee [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Kogan Page, 2016.Copyright date: ©2016Other title: Tactical Search Engine Optimization.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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238.
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The brand challenge : adapting branding to sectorial imperatives / edited by Kartikeya Kompella.
by Kompella, Kartikeya. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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239.
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
by Kingsnorth, Simon [author.]. Edition: 1st Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Philadelphia, PA : Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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240.
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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.
by Grigsby, Mike [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York, NY: Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
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