The curious marketer : expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan.
By: Bhat, Harish [author.].
Material type:
BookPublisher: Gurgaon, Haryana, India : Portfolio, Penguin, 2017.Description: xxvi, 322 p. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780670089758 (hbk.).Subject(s): Branding (Marketing) -- India | Consumer behavior -- IndiaDDC classification: 658.820954
| Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph
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Indian Institute of Management Udaipur C5/4 | 658.820954 (Browse shelf) | 1 | Available | |
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Monograph
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Indian Institute of Management Udaipur C5/4 | 658.820954 (Browse shelf) | 2 | Available | |
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Monograph
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Indian Institute of Management Udaipur C5/4 | 658.820954 (Browse shelf) | 3 | Available |
Includes bibliographical references (pages 319-322).
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