Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
By: Mooij, Marieke K. de.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage Publications, c2004Description: xiv, 345 p. : ill. ; 26 cm.ISBN: 9780761926696 (pbk.); 0761926682 (hardcover); 0761926690 (paperback).Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingDDC classification: 658.8342 Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
|
Indian Institute of Management Udaipur C6/2 | 658.8342 (Browse shelf) | 1 | Available |
Includes bibliographical references and index.
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
There are no comments for this item.