Indian Institute of Management Udaipur Library

Your cart is empty.
Normal view MARC view ISBD view

Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.

By: Lilien, Gary L 1946-.
Contributor(s): Rangaswamy, Arvind.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, Trafford, c2003Edition: Revised 2nd ed.Description: xxiv, 518 p. : ill. ; 26 cm.ISBN: 9781412022521 (pbk.); 0130355496.Subject(s): Marketing -- Data processing | Marketing -- Decision making -- Mathematical models | Marketing -- Decision making -- Data processingDDC classification: 658.8020285
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C5/2 		658.8020285 (Browse shelf) 1 Available

Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.

Includes bibliographical references (p. [481]-497) and indexes.

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha