Indian Institute of Management Udaipur Library

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181.
The Rise of Brands

by Moor, Liz.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Berg Pub. 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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182.
Marketing Strategy & Management

by Baker, Michael.

Edition: 4Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Palgrave Macmillan 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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183.
International Marketing

by Omar, Ogenyi.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Palgrave Macmillan 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).

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184.
Fashion Brand Merchandising

by Kendall, Gordon.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: USA Fairchild books 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827469 KGT] (1).

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185.
Luxury Online

by Okonkwo, Uche.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Palgrave Macmillan 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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186.
The Marketing Whitebook 2013-2014 : decoding diversity

by Datta, Prosenjit | BusinessWorld.

Edition: 9th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Business World 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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187.
Sensory marketing : theoretical and empirical grounds

by Hulteþn, Bertil.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York Routledge 2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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188.
why monk bought the ferrari ? : how successful brands create consumer relevant differentiation

by Gupta, Nitish Rai.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi McGraw-Hill 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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189.
Welcome to the creative age : bananas, business and the death of marketing

by Earls, Mark.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chichester : New York Wiley 2002Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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190.
Webs of influence / Nathalie Nahai.

by Nahai, Nathalie.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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191.
Introduction to Neuromarketing & Consumer Neuroscience / Thomas Z. Ramsoy.

by Ramsoy, Thomas Z.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Denmark : Neurons Inc, c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

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192.
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.

by Dooley, Roger 1952-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80019] (1).

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193.
Brands of faith : marketing religion in a commercial age / Mara Einstein.

by Einstein, Mara [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Routledge, 2008Online access: Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 306.6] (1).

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194.
Shopping for God : how Christianity went from in your heart to in your face / James B. Twitchell.

by Twitchell, James B 1943-.

Edition: 1st Simon & Schuster hardcover ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Simon & Schuster, 2007Online access: Table of contents only | Publisher description | Sample text | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 254.4] (1).

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195.
Tilt : shifting your strategy from products to customers / Niraj Dawar.

by Dawar, Niraj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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196.
The analytical marketer : how to transform your marketing organization / Adele Sweetwood.

by Sweetwood, Adele [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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197.
Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal / Geoffrey Colon ; foreword by Gemma Craven.

by Colon, Geoffrey [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : American Management Association (AMACOM) [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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198.
Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [author.] | Keller, Kevin Lane 1956-.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi ; Pearson, c2016.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).

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199.
Aaker on branding : 20 principles that drive success / David Aaker .

by Aaker, David [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York City, NY ; Sage, Morgan James Pub., 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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200.
Marketing research : an applied orientation / Naresh K. Malhotra, and Satyabhusan Dash.

by Malhotra, Naresh K [author.] | Dash, Satyabhusan.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York ; Pearson, c2016.Copyright date: ©2019Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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