Shopping for God : how Christianity went from in your heart to in your face / James B. Twitchell.
By: Twitchell, James B.
Material type:
BookPublisher: New York : Simon & Schuster, 2007Edition: 1st Simon & Schuster hardcover ed.Description: 324 p. : ill. ; 25 cm.ISBN: 9780743292887 (pbk.); 0743292871; 9780743292870.Subject(s): Church marketing | Religious institutions -- Marketing | Consumption (Economics) -- Religious aspects -- ChristianityDDC classification: 254.4 Online resources: Table of contents only | Publisher description | Sample text | Contributor biographical information
Contents:
Oh Lord, why U.S.? an overview of the spiritual marketplace -- Another great awakening? -- Let's go shopping: brought to you by God -- Hatch, match, dispatch, or baptized, married, buried: the work of denominations -- Holy franchise: marketing religion in a scramble economy -- The United Methodist example -- The church impotent: what's wrong with the mainlines? -- Out of the ivory tower and into the missionary fields -- The megachurch: "If you are calling about a death in the family, press 8." -- And this too shall pass: the future of megas.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
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Indian Institute of Management Udaipur A2/4 | 254.4 (Browse shelf) | 1 | Available |
Includes bibliographical references (p. 293-306) and index.
Oh Lord, why U.S.? an overview of the spiritual marketplace -- Another great awakening? -- Let's go shopping: brought to you by God -- Hatch, match, dispatch, or baptized, married, buried: the work of denominations -- Holy franchise: marketing religion in a scramble economy -- The United Methodist example -- The church impotent: what's wrong with the mainlines? -- Out of the ivory tower and into the missionary fields -- The megachurch: "If you are calling about a death in the family, press 8." -- And this too shall pass: the future of megas.
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