Indian Institute of Management Udaipur Library

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Sensory marketing : theoretical and empirical grounds

By: Hulteþn, Bertil.
Material type: materialTypeLabelBookPublisher: London ; New York Routledge 2015Edition: 1st ed.Description: xv, 404 pages : illustrations, tables : 24cm.ISBN: 9781138914629 (cloth : alk. paper).Subject(s): Marketing; Consumer Behavior; Senses and sensation
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Item type Current location Call number Status Notes Date due
Monograph Monograph Indian Institute of Management Udaipur
C4/3 		658.8 (Browse shelf) Available ABC/16-17/51

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