Indian Institute of Management Udaipur Library

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why monk bought the ferrari ? : how successful brands create consumer relevant differentiation

By: Gupta, Nitish Rai.
Material type: materialTypeLabelBookPublisher: New Delhi McGraw-Hill 2012Edition: 1st ed.Description: x, 92 p. : ill. ; 23 cm.ISBN: 9781259028229 (pbk.).Subject(s): Branding; Branding (Marketing)
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Item type Current location Call number Status Notes Date due
Monograph Monograph Indian Institute of Management Udaipur
C5/5 		658.827 (Browse shelf) Available ABC/562

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