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21.
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Tilt : shifting your strategy from products to customers / Niraj Dawar.
by Dawar, Niraj. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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22.
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The Curious Marketer : expeditions in branding and consumer behaviour / Harish Bhat foreword by R. Gopalakrishnan.
by Bhat, Harish. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Portfolio penguin, c2017Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.820954] (1).
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23.
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Consumption and identity at work / Paul du Gay.
by Du Gay, Paul [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Thousand Oaks, Calif. : SAGE Publications, 1996Online access: Table of contents only | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 339.47] (1).
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24.
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Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.
by Yoon, Eddie [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8343] (1).
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25.
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The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton.
by Norton, Michael I 1975- [editor.] | Rucker, Derek D 1977- [editor.] | Lamberton, Cait 1975- [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Cambridge University Press, 2015.Copyright date: ©2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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26.
|
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
by Mooij, Marieke K. de 1943-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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27.
|
Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
by Haugtvedt, Curtis P 1958- | Herr, Paul 1956- | Kardes, Frank R. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Lawrence Erlbaum Associates, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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28.
|
To queue or not to queue : equilibrium behavior in queueing systems / Refael Hassin, Moshe Haviv.
by Hassin, Refael | Haviv, Moshe. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Kluwer Academic Publishers, c2003Online access: Publisher description | Table of contents only Availability: No items available Checked out (1).
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29.
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The curious marketer : expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan.
by Bhat, Harish 1962 or 1963- [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Gurgaon, Haryana, India : Portfolio, Penguin, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.820954] (3).
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|
30.
|
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
by Loudon, David L | Della Bitta, Albert J. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : McGraw-Hill, c1993Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (2).
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31.
|
The intention economy : when customers take charge / Doc Searls.
by Searls, Doc. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Boston, Mass. ; Harvard Business Review Press, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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32.
|
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.
by Struhl, Steven M [author.]. Edition: 1st Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Kogan Page Ltd, [2017]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80028563] (1).
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|
33.
|
How people buy online : the psychology behind consumer behaviour / Seema Gupta.
by Gupta, Seema [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Thousand Oaks ; SAGE Publishing, 2021.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342085 GS] (2).
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34.
|
Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.
by Eyal, Nir. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, New York : Portfolio/Penguin, 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 EN] (1).
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|
35.
|
APA handbook of consumer psychology / editor-in-chief: Lynn R. Kahle, associate editors: Tina M. Lowrey and Joel Huber.
by Kahle, Lynn R [editor.] | Lowrey, Tina M [editor.] | Huber, Joel [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Washington, DC : American Psychological Association, [2022]Online access: Publisher Description and Content Page Availability: No items available Checked out (1).
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36.
|
Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar
by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Pearson, 2019Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342 SLG] (1).
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37.
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The Cambridge handbook of consumer psychology / edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Stephen A. Spiller, Anderson School, UCLA.
by Lamberton, Cait 1975- [editor.] | Rucker, Derek D 1977- [editor.] | Spiller, Stephen A 1984- [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Cambridge University Press, 2023.Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342 ] (1).
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38.
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Consumer culture theory / Eric J. Arnould, Craig J. Thompson, David K. Crockett, Michelle F. Weinberger.
by J. Arnould, Eric [editor.] | J. Thompson, Craig [editor.] | K. Crockett, David [editor.] | F. Weinberger, Michelle [editor.]. Edition: Second.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Thousand Oaks : SAGE Publishing, 2023.Online access: Publisher Description and content page Availability: No items available Checked out (1).
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