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21. Tilt : shifting your strategy from products to customers / Niraj Dawar.

by Dawar, Niraj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

22. The Curious Marketer : expeditions in branding and consumer behaviour / Harish Bhat foreword by R. Gopalakrishnan.

by Bhat, Harish.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Portfolio penguin, c2017Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.820954] (1).

23. Consumption and identity at work / Paul du Gay.

by Du Gay, Paul [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Thousand Oaks, Calif. : SAGE Publications, 1996Online access: Table of contents only | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 339.47] (1).

24. Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.

by Yoon, Eddie [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8343] (1).

25. The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton.

by Norton, Michael I 1975- [editor.] | Rucker, Derek D 1977- [editor.] | Lamberton, Cait 1975- [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Cambridge University Press, 2015.Copyright date: ©2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

26. Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de 1943-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

27. Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.

by Haugtvedt, Curtis P 1958- | Herr, Paul 1956- | Kardes, Frank R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Lawrence Erlbaum Associates, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

28. To queue or not to queue : equilibrium behavior in queueing systems / Refael Hassin, Moshe Haviv.

by Hassin, Refael | Haviv, Moshe.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Kluwer Academic Publishers, c2003Online access: Publisher description | Table of contents only Availability: No items available Checked out (1).

29. The curious marketer : expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan.

by Bhat, Harish 1962 or 1963- [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Gurgaon, Haryana, India : Portfolio, Penguin, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.820954] (3).

30. Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

by Loudon, David L | Della Bitta, Albert J.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : McGraw-Hill, c1993Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (2).

31. The intention economy : when customers take charge / Doc Searls.

by Searls, Doc.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Boston, Mass. ; Harvard Business Review Press, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

32. Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.

by Struhl, Steven M [author.].

Edition: 1st Edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Kogan Page Ltd, [2017]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80028563] (1).

33. How people buy online : the psychology behind consumer behaviour / Seema Gupta.

by Gupta, Seema [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Thousand Oaks ; SAGE Publishing, 2021.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342085 GS] (2).

34. Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

by Eyal, Nir.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, New York : Portfolio/Penguin, 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 EN] (1).

35. APA handbook of consumer psychology / editor-in-chief: Lynn R. Kahle, associate editors: Tina M. Lowrey and Joel Huber.

by Kahle, Lynn R [editor.] | Lowrey, Tina M [editor.] | Huber, Joel [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Washington, DC : American Psychological Association, [2022]Online access: Publisher Description and Content Page Availability: No items available Checked out (1).

36. Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Pearson, 2019Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342 SLG] (1).

37. The Cambridge handbook of consumer psychology / edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Stephen A. Spiller, Anderson School, UCLA.

by Lamberton, Cait 1975- [editor.] | Rucker, Derek D 1977- [editor.] | Spiller, Stephen A 1984- [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Cambridge University Press, 2023.Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342 ] (1).

38. Consumer culture theory / Eric J. Arnould, Craig J. Thompson, David K. Crockett, Michelle F. Weinberger.

by J. Arnould, Eric [editor.] | J. Thompson, Craig [editor.] | K. Crockett, David [editor.] | F. Weinberger, Michelle [editor.].

Edition: Second.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks : SAGE Publishing, 2023.Online access: Publisher Description and content page Availability: No items available Checked out (1).

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