Includes bibliographical references and index.

1. Consumer psychology: Evolving goals and research orientations.
2. The activation and use of declarative and procedural knowledge.
3. Intentional behaviorism: A research methodology for consumer psychology.
4. Structural equation models in consumer research: Exploring intuitions and deeper meanings of SEMs.
5. Understanding the changing role and functions of marketing.
6. Poverty and consumer psychology.
7. Children as consumers: A review of 50 years of research in marketing.
8. Gender research in marketing, consumer behavior, advertising, and beyond: Past, present, and future.
9. A structural versus dynamic view of personality in consumer behavior.
10. Consumer values.
11. Lifestyle and sport: Emulation marketing.
12. Cultural influences on consumer psychology.
13. Attitude change and persuasion: Classic, metacognitive, and advocacy perspectives.
14. Social relationships and consumer behavior.
15. Sustainability: Understanding consumer behavior in a circular economy.
16. Marketing ethics, ethical consumers, and ethical lapses.
17. The role of time in consumer psychology.
18. Psychological aspects of economic expectations.
19. Language and consumer psychology.
20. The consumer psychology of traditional media.
21. Social media: From classic psychological theories to new opportunities.
22. Celebrity endorsements.
23. Omission neglect and consumer judgment and inference based on limited evidence.
24. Three mechanisms of mind–body influence: Feelings, concepts, and procedures.
25. The interplay of affect and cognition: A review of how feelings guide consumer behavior.
26. Consumer involvement and engagement: From involvement’s elaboration likelihood to engagement’s investment propensity.
27. Neural basis of consumer decision making and neuroforecasting.
28. Consuming for happiness.
29. Omnichannel retailing: A consumer perspective.
30. Perceived price differences and consumer behavior.
31. The brand property strength framework: Integrating theory and research on brand consumer psychology.
32. Innovation and product development.
33. Human factors research and user-centered design. Taken from the Publisher's site.

"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior"-- Provided by publisher.