Indian Institute of Management Udaipur Library

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The Curious Marketer : expeditions in branding and consumer behaviour / Harish Bhat foreword by R. Gopalakrishnan.

By: Bhat, Harish.
Material type: materialTypeLabelBookPublisher: New Delhi : Portfolio penguin, c2017Description: xxvi, 322 p. ; 25 cm.Subject(s): Consumer behavior | Consumer behavior -- Psychological aspects | Consumer behavior -- Social aspects | Consumer Behaviour -- BrandingDDC classification: 658.8342
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C5/4 		658.820954 (Browse shelf) 1 Available

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