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1.
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Taking Brand Initiative
by Hatch, Mary Jo. Edition: 1Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: San Francisco Jossey Bass 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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2.
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The New Emerging Market Multinationals
by Batra, Rajeev. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827 CA] (1).
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3.
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Building Brand Value
by Parameswaran, M.G. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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4.
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A New Brand World
by Bedbury, Scott. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Penguin Books 2002Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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5.
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The Old Rules of Marketing are Dead
by Pearson, Tomothy R. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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6.
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Brand Relevance
by Aaker, David A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: San Fransisco Jossey Bass 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (2).
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7.
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Momentum
by Ricci, Ron. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2002Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (2).
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8.
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How Brands Become Icons
by Holt, Doughlas B. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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9.
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Brand Society
by Kornberger, Martin. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Cambridge 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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10.
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The Social Organization
by Bradley, Anthony. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston Harvard Business Review Press 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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11.
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How Brands Grow : what marketers don't know
by Sharp, Byron. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Oxford University Press 2014Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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12.
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Positioning for Professionals: how professional knowledge firms can differentiate their way to success
by Williams, Tim. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey John Wiley & Sons 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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13.
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B2B Brand Management
by Kotler, Philip. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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14.
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Private Label Strategy
by Kumar, Nirmalya. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (2).
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15.
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The Luxury Market in India : maharajas to masses
by Atwal, Glyn. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Palgrave Macmillan 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (2).
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16.
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Kellogg on Branding
by Tybout, Alice M. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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17.
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The Rise of Brands
by Moor, Liz. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Berg Pub. 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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18.
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why monk bought the ferrari ? : how successful brands create consumer relevant differentiation
by Gupta, Nitish Rai. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi McGraw-Hill 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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19.
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Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal / Geoffrey Colon ; foreword by Gemma Craven.
by Colon, Geoffrey [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : American Management Association (AMACOM) [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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20.
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Aaker on branding : 20 principles that drive success / David Aaker .
by Aaker, David [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York City, NY ; Sage, Morgan James Pub., 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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