Indian Institute of Management Udaipur Library

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Taking Brand Initiative

By: Hatch, Mary Jo.
Material type: materialTypeLabelBookPublisher: San Francisco Jossey Bass 2008Edition: 1.Description: 266p.ISBN: 9780787998301.Subject(s): MarketingDDC classification: 658.8 Online resources: Click here to access online
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Item type Current location Call number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C5/5 		658.827 (Browse shelf) Available

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