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1.
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The Huawei Story
by Tao, Tian. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Publications 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.76213820951] (1).
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2.
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Consumer Behavior
by Schiffman, Leon G. Edition: 10Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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3.
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Consumer Behavior
by Hoyer, Wayne D. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Bizatantra 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).
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4.
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Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar.
by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (4).
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5.
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Contemporary Tourist Behaviour : yourself and others and tourists
by Bowen, David. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cambridge CABI; Cambridge University Press 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 306.4819] (1).
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6.
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International consumer behavior : its impact on marketing strategy development
by Samli, A. Coskun. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Springer 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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7.
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Qualitative Consumer & Marketing Research
by Kozinets, Robert V. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Sage Publications 2013Online access: Click here to access online Availability: No items available Checked out (1).
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8.
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Predictably Irrational : the hidden forces that shape our decisions
by Ariely, Dan. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Harper Collins 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 153.83 ARI] (2).
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9.
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Contemporary Issues in Marketing and Consumer Behaviour / edited by Elizabeth Parsons, Pauline Maclaran.
by Parsons, Elizabeth [editor.] | Maclaran, Pauline [editor.]. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 PE] (1).
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10.
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A Never-Before World : tracking the evolution of consumer india
by Bijapurkar, Rama. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Penguin 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).
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11.
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The Indicus Handbook : Indian economy, markets and consumers
by Bhandari, Lavish. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 330.068] (1).
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12.
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We are like that only : understanding the logic of consumer indian
by Bijapurkar, Rama. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Penguin Books 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (3).
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13.
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Contagious : how to build word of mouth in the digital age
by Berger, Jonah. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Simon & Schuster 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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14.
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The Big Lie : or interpreting your global customer's inner life for profit
by Jouan, Christophe. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Hay House; Balboa Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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15.
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Ethnography for Marketers : a guide to consumer immersion
by Mariampolski, H.Y. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).
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16.
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Brands, Consumers, symbols, and Research
by Levy, Sidney J. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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17.
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Why We Buy : the science of shopping
by Underhill, Paco. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Simon & Schuster 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1). Checked out (1).
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18.
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Analyzing decision making : metric conjoint analysis
by Louviere, Jordan J. Edition: 1st ed.Material type: Book; Literary form:
not fiction
Publisher: Newbury Park Sage Publications [c1988]Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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19.
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The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world
by Reichheld, Fred. Edition: Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Harvard Business Review Press 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 REI] (1).
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20.
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Sensory marketing : theoretical and empirical grounds
by Hulteþn, Bertil. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York Routledge 2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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