Indian Institute of Management Udaipur Library

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Contemporary Issues in Marketing and Consumer Behaviour / edited by Elizabeth Parsons, Pauline Maclaran.

By: Parsons, Elizabeth [editor.].
Contributor(s): Maclaran, Pauline [editor.].
Material type: materialTypeLabelBookPublisher: NewYork : Butterworth-Heinemann, 2010Edition: 2nd ed.Description: 219p. ; 24 cm.ISBN: 9780750687393 (pbk.).Subject(s): Marketing | Consumer behaviorDDC classification: 658.802 Online resources: Click here to access online
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Item type Current location Call number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C5/1 		658.802 PE (Browse shelf) Available

Includes bibliographical references and index.

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