Indian Institute of Management Udaipur Library

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1.
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.

by Dooley, Roger 1952-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80019] (1).

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2.
Geodemographics for marketers : using location analysis for research and marketing / Barry Leventhal.

by Leventhal, Barry [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.43] (1).

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3.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de 1943-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

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4.
How people buy online : the psychology behind consumer behaviour / Seema Gupta.

by Gupta, Seema [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Thousand Oaks ; SAGE Publishing, 2021.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342085 GS] (2).

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5.
Badass : making users awesome / Kathy Sierra.

by Sierra, Kathy [author.].

Edition: First edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Beijing ; Sebastopol, CA ; Shroff/O'Reilly, [2015]Copyright date: ©2015Online access: Publisher Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 SK] (1).

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