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1. Marketing Research:A South Asian Perspective

by Churchill, Gilbert A.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Cengage Learning 2005Online access: Click here to access online Availability: No items available Checked out (1).

2. Developing A Market Orientation

by Deshpande, Rohit.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage Pub. 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

3. Marketing Research: An Applied Orientation

by Malhotra, Naresh K.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

4. Qualitative Consumer & Marketing Research

by Kozinets, Robert V.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Sage Publications 2013Online access: Click here to access online Availability: No items available Checked out (1).

5. Advanced Methods of Marketing Research

by Bagozzi, Richard P.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Massachusetts Blackwell 1994Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

6. Data Mining and Market Intelligence for Optimal marketing Returns

by Chiu, Susan.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Butterworth-Heinemann 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

7. Meeting of the Minds

by Barabba, Vincent P.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 1995Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

8. We are like that only : understanding the logic of consumer indian

by Bijapurkar, Rama.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Penguin Books 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (3).

9. Brand Media Strategy

by Young, Antony.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Palgrave Macmillan 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (5).

10. The Big Lie : or interpreting your global customer's inner life for profit

by Jouan, Christophe.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Hay House; Balboa Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

11. the Handbook of Marketing Research : uses, misuses, and future advances

by Grover, Rajiv.,Ed.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage Publications; Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

12. Qualitative Market Research : a comprehensive guide

by Mariampolski, H.Y.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

13. Ethnography for Marketers : a guide to consumer immersion

by Mariampolski, H.Y.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).

14. The Handbook for Focus Group Research

by Greenbaum, Thomas L.

Edition: 2nd Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 1998Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

15. Why We Buy : the science of shopping

by Underhill, Paco.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Simon & Schuster 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1). Checked out (1).

16. Brand Positioning

by Sengupta, Subroto.

Edition: 2Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Tata Mcgraw Hill 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (6).

17. Handbook of Marketing Scales

by Bearden, William.

Edition: 3Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage Pub. 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (2).

18. Fashion Brand Merchandising

by Kendall, Gordon.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: USA Fairchild books 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827469 KGT] (1).

19. Marketing research : an applied orientation / Naresh K. Malhotra, and Satyabhusan Dash.

by Malhotra, Naresh K [author.] | Dash, Satyabhusan.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York ; Pearson, c2016.Copyright date: ©2019Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

20. Advanced methods for modeling markets / Peter Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt.

by Leeflang, Peter | Wieringa, Jaap E | Bijmolt, Tammo H. A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Springer Science+Business Media, 2017.Availability: No items available Checked out (1).

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