|
|
181.
|
Analyzing decision making : metric conjoint analysis
by Louviere, Jordan J. Edition: 1st ed.Material type:  Book; Literary form:
not fiction
Publisher: Newbury Park Sage Publications [c1988]Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
|
|
|
182.
|
Managing Customer Value : creating quality and service that customers can see
by Gale, Bradley T. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Free Press 1994Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
|
|
|
183.
|
Beyond Hofstede
by Nakata, Cheryl. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Palgrave Macmillan 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).
|
|
|
184.
|
The Rise of Brands
by Moor, Liz. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Berg Pub. 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
|
|
|
185.
|
Marketing Strategy & Management
by Baker, Michael. Edition: 4Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Palgrave Macmillan 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
|
|
|
186.
|
International Marketing
by Omar, Ogenyi. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Palgrave Macmillan 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).
|
|
|
187.
|
Fashion Brand Merchandising
by Kendall, Gordon. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: USA Fairchild books 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827469 KGT] (1).
|
|
|
188.
|
Luxury Online
by Okonkwo, Uche. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Palgrave Macmillan 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
|
|
|
189.
|
The Marketing Whitebook 2013-2014 : decoding diversity
by Datta, Prosenjit | BusinessWorld. Edition: 9th Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Business World 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
190.
|
Sensory marketing : theoretical and empirical grounds
by Hulteþn, Bertil. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York Routledge 2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
191.
|
why monk bought the ferrari ? : how successful brands create consumer relevant differentiation
by Gupta, Nitish Rai. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi McGraw-Hill 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
|
|
|
192.
|
Welcome to the creative age : bananas, business and the death of marketing
by Earls, Mark. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Chichester : New York Wiley 2002Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
193.
|
Webs of influence / Nathalie Nahai.
by Nahai, Nathalie. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
|
|
|
194.
|
Introduction to Neuromarketing & Consumer Neuroscience / Thomas Z. Ramsoy.
by Ramsoy, Thomas Z. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Denmark : Neurons Inc, c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
|
|
|
195.
|
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.
by Dooley, Roger 1952-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80019] (1).
|
|
|
196.
|
Brands of faith : marketing religion in a commercial age / Mara Einstein.
by Einstein, Mara [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York : Routledge, 2008Online access: Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 306.6] (1).
|
|
|
197.
|
Shopping for God : how Christianity went from in your heart to in your face / James B. Twitchell.
by Twitchell, James B 1943-. Edition: 1st Simon & Schuster hardcover ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Simon & Schuster, 2007Online access: Table of contents only | Publisher description | Sample text | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 254.4] (1).
|
|
|
198.
|
Tilt : shifting your strategy from products to customers / Niraj Dawar.
by Dawar, Niraj. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
|
|
|
199.
|
The analytical marketer : how to transform your marketing organization / Adele Sweetwood.
by Sweetwood, Adele [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
|
|
|
200.
|
Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal / Geoffrey Colon ; foreword by Gemma Craven.
by Colon, Geoffrey [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : American Management Association (AMACOM) [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
|
