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1.
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Marketing Research:A South Asian Perspective
by Churchill, Gilbert A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Cengage Learning 2005Online access: Click here to access online Availability: No items available Checked out (1).
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2.
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Developing A Market Orientation
by Deshpande, Rohit. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Pub. 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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3.
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Marketing Research: An Applied Orientation
by Malhotra, Naresh K. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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4.
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Qualitative Consumer & Marketing Research
by Kozinets, Robert V. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Sage Publications 2013Online access: Click here to access online Availability: No items available Checked out (1).
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5.
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Advanced Methods of Marketing Research
by Bagozzi, Richard P. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Massachusetts Blackwell 1994Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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6.
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Data Mining and Market Intelligence for Optimal marketing Returns
by Chiu, Susan. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Butterworth-Heinemann 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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7.
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Meeting of the Minds
by Barabba, Vincent P. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1995Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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8.
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We are like that only : understanding the logic of consumer indian
by Bijapurkar, Rama. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Penguin Books 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (3).
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9.
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Brand Media Strategy
by Young, Antony. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Palgrave Macmillan 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (5).
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10.
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The Big Lie : or interpreting your global customer's inner life for profit
by Jouan, Christophe. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Hay House; Balboa Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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11.
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the Handbook of Marketing Research : uses, misuses, and future advances
by Grover, Rajiv.,Ed. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage Publications; Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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12.
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Qualitative Market Research : a comprehensive guide
by Mariampolski, H.Y. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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13.
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Ethnography for Marketers : a guide to consumer immersion
by Mariampolski, H.Y. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).
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14.
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The Handbook for Focus Group Research
by Greenbaum, Thomas L. Edition: 2nd Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 1998Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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15.
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Why We Buy : the science of shopping
by Underhill, Paco. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Simon & Schuster 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1). Checked out (1).
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16.
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Brand Positioning
by Sengupta, Subroto. Edition: 2Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (6).
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17.
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Handbook of Marketing Scales
by Bearden, William. Edition: 3Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Pub. 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (2).
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18.
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Fashion Brand Merchandising
by Kendall, Gordon. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: USA Fairchild books 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827469 KGT] (1).
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19.
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Marketing research : an applied orientation / Naresh K. Malhotra, and Satyabhusan Dash.
by Malhotra, Naresh K [author.] | Dash, Satyabhusan. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York ; Pearson, c2016.Copyright date: ©2019Availability: No items available Checked out (1).
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20.
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Advanced methods for modeling markets / Peter Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt.
by Leeflang, Peter | Wieringa, Jaap E | Bijmolt, Tammo H. A. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Springer Science+Business Media, 2017.Availability: No items available Checked out (1).
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