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241.
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Formative research in social marketing : innovative methods to gain consumer insights / Krzysztof Kubacki, Sharyn Rundle-Thiele, editors.
by Kubacki, Krzysztof [editor.] | Rundle-Thiele, Sharyn [editor.]. Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2016.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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242.
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Social media marketing : emerging concepts and applications / Githa Heggde ; [edited by] Githa Heggde, Shainesh G.
by Heggde, Githa | Heggde, Githa [editor.] | Shainesh, G [editor.]. Edition: 1st edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Basingstoke, Hampshire : : New York, NY : Palgrave Macmillan, Nature America Inc.,, 2018.Availability: No items available Checked out (1).
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243.
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Services marketing cases in emerging markets : an asian perspective / edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.
by Roy, Sanjit Kumar | Nguyen, Bang [editor.] | Mutum, Dilip S [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2016.Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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244.
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Psychological foundations of marketing : the keys to consumer behavior / Allan Kimmel.
by Kimmel, Allan J [author.]. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Routledge, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80019] (1).
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245.
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Marketing graffiti : the writing on the wall / Michael Saren.
by Saren, Michael [author.]. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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246.
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Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.
by Palmatier, Robert W [author.] | Sridhar, Shrihari [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Basingstoke : Palgrave Macmillan, 2017Online access: Content Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.87] (1).
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247.
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.
by Struhl, Steven M [author.]. Edition: 1st Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Kogan Page Ltd, [2017]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80028563] (1).
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248.
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Innovative B2B marketing : new models, processes and theory / Simon Hall.
by Hall, Simon 1971- [author.]. Edition: 1st Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York, NY ; New Delhi : Kogan Page Limited, [ 2017].Other title: Innovative business-to-business marketing.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (1).
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249.
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Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King.
by King, Katie 1967- [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York : Kogan Page Ltd, 2019Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80028563] (1).
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250.
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Commodifying everything : relationships of the market / edited by Susan Strasser.
by Strasser, Susan 1948-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Routledge, 2003Online access: Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 339.47] (1).
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251.
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Branded beauty : how marketing changed the way we look / Mark Tungate.
by Tungate, Mark 1967-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Philadelphia, PA : Kogan Page, c2011Online access: Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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252.
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Be a Network Marketing Millionaire : proven step-by-step formulas to achieve your dream life faster / Deepak Bajaj.
by Bajaj, Deepak [author.]. Edition: 1st ed. Publisher: New Delhi : Manjul Publishing, 2019Online access: Publisher's Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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253.
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DotCom Secrets : The Underground Playbook for Growing Your Company Online / Russell Brunson and foreword by Dan Kennedy.
by Brunson, Russell [author.] | Kennedy, Dan [Foreword.]. Edition: 1st ed. Publisher: New York : Morgan James Publishing, 2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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254.
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Cases in strategic marketing / David Rosenthal, Lew G. Brown.
by Rosenthal, David W [author.] | Brown, Lew G [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall, c2000Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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255.
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Marketing and modernity / Marianne Elisabeth Lien.
by Lien, Marianne E [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Oxford ; New York : Berg, c1997Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804066465] (1).
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256.
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Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox.
by Venkatesan, Rajkumar [author.] | Farris, Paul W [author.] | Wilcox, Ronald T [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Upper Saddle River, New Jersey : Pearson Education, [2015]Copyright date: ©2015Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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257.
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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan.
by Kotler, Philip [author.] | Kartajaya, Hermawan 1947- [author.] | Setiawan, Iwan [author.]. Edition: 1st ed. Publisher: New Delhi : Macmillan - Wiley, 2017Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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258.
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A Chronology of Health Care Marketing Research / Dawn Iacobucci.
by Iacobucci, Dawn [author.]. Edition: 1st ed. Publisher: Boston, [Massachusetts] : now publishers Inc, 2019Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8303621] (1).
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259.
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The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer.
by Schlegelmilch, Bodo B [editor.] | Winer, Russell S [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Routledge, 2021.Online access: Publisher's description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 SBB] (1).
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260.
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How people buy online : the psychology behind consumer behaviour / Seema Gupta.
by Gupta, Seema [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Thousand Oaks ; SAGE Publishing, 2021.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342085 GS] (2).
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