Marketing graffiti : the writing on the wall / Michael Saren.
By: Saren, Michael [author.].
Material type: BookPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2018.Edition: 2nd ed.Description: 336 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138013339 (pbk. : alk. paper) :; 9781138013322 (hardback : alk. paper).Subject(s): MarketingDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C4/2 | 658.8 (Browse shelf) | 1 | Available |
Earlier editon published in 2006 as: Marketing graffiti : the view from the street.
Includes bibliographical references and index.
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