Includes bibliographical references (p. [257]-258) and index.

Chapter - 00: Introduction
Chapter - 01: Chasing Cleopatra
Chapter - 02: The glamour professionals
Chapter - 03: Out come the talons
Chapter - 04: The beauty queen of Corona
Chapter - 05: The French beauty factory
Chapter - 06: Giants in the bathroom
Chapter - 07: The stardust factor
Chapter - 08: The 5 per cent solution
Chapter - 09: The lure of luxury
Chapter - 10: How to launch a cream
Chapter - 11: The quest for eternal youth
Chapter - 12: Beauty goes global
Chapter - 13: A face in the crowd: finding a niche
Chapter - 14: Beauty from shelf to street
Chapter - 15: Digital beauty
Chapter - 16: Under the knife
Chapter - 17: The new male order
Chapter - 18: Ethical, organic and sustainable
Chapter - 19: The needle artists
Chapter - 20: The future of beauty

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.

Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.