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1.
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Consumer Behavior
by Schiffman, Leon G. Edition: 10Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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2.
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Consumer Behavior
by Hoyer, Wayne D. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Bizatantra 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).
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3.
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Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar.
by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (4).
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4.
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International consumer behavior : its impact on marketing strategy development
by Samli, A. Coskun. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Springer 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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5.
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Contagious : how to build word of mouth in the digital age
by Berger, Jonah. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Simon & Schuster 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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6.
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Brands, Consumers, symbols, and Research
by Levy, Sidney J. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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7.
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Introduction to Neuromarketing & Consumer Neuroscience / Thomas Z. Ramsoy.
by Ramsoy, Thomas Z. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Denmark : Neurons Inc, c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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8.
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Bounded rationality and industrial organization / Ran Spiegler.
by Spiegler, Ran [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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9.
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Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.
by Yoon, Eddie [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8343] (1).
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10.
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The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton.
by Norton, Michael I 1975- [editor.] | Rucker, Derek D 1977- [editor.] | Lamberton, Cait 1975- [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Cambridge University Press, 2015.Copyright date: ©2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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11.
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
by Mooij, Marieke K. de 1943-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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12.
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Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
by Haugtvedt, Curtis P 1958- | Herr, Paul 1956- | Kardes, Frank R. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Lawrence Erlbaum Associates, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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13.
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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
by Loudon, David L | Della Bitta, Albert J. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : McGraw-Hill, c1993Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (2).
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14.
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The intention economy : when customers take charge / Doc Searls.
by Searls, Doc. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Boston, Mass. ; Harvard Business Review Press, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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15.
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How people buy online : the psychology behind consumer behaviour / Seema Gupta.
by Gupta, Seema [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Thousand Oaks ; SAGE Publishing, 2021.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342085 GS] (2).
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16.
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APA handbook of consumer psychology / editor-in-chief: Lynn R. Kahle, associate editors: Tina M. Lowrey and Joel Huber.
by Kahle, Lynn R [editor.] | Lowrey, Tina M [editor.] | Huber, Joel [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Washington, DC : American Psychological Association, [2022]Online access: Publisher Description and Content Page Availability: No items available Checked out (1).
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17.
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Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar
by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Pearson, 2019Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342 SLG] (1).
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18.
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The Cambridge handbook of consumer psychology / edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Stephen A. Spiller, Anderson School, UCLA.
by Lamberton, Cait 1975- [editor.] | Rucker, Derek D 1977- [editor.] | Spiller, Stephen A 1984- [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Cambridge University Press, 2023.Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342 ] (1).
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