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1. Consumer Behavior

by Schiffman, Leon G.

Edition: 10Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

2. Consumer Behavior

by Hoyer, Wayne D.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Bizatantra 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).

3. Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar.

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (4).

4. International consumer behavior : its impact on marketing strategy development

by Samli, A. Coskun.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Springer 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

5. Contagious : how to build word of mouth in the digital age

by Berger, Jonah.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Simon & Schuster 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

6. Brands, Consumers, symbols, and Research

by Levy, Sidney J.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

7. Introduction to Neuromarketing & Consumer Neuroscience / Thomas Z. Ramsoy.

by Ramsoy, Thomas Z.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Denmark : Neurons Inc, c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

8. Bounded rationality and industrial organization / Ran Spiegler.

by Spiegler, Ran [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford ; New York : Oxford University Press, 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

9. Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.

by Yoon, Eddie [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8343] (1).

10. The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton.

by Norton, Michael I 1975- [editor.] | Rucker, Derek D 1977- [editor.] | Lamberton, Cait 1975- [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Cambridge University Press, 2015.Copyright date: ©2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

11. Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de 1943-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

12. Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.

by Haugtvedt, Curtis P 1958- | Herr, Paul 1956- | Kardes, Frank R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Lawrence Erlbaum Associates, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

13. Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

by Loudon, David L | Della Bitta, Albert J.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : McGraw-Hill, c1993Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (2).

14. The intention economy : when customers take charge / Doc Searls.

by Searls, Doc.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Boston, Mass. ; Harvard Business Review Press, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

15. How people buy online : the psychology behind consumer behaviour / Seema Gupta.

by Gupta, Seema [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Thousand Oaks ; SAGE Publishing, 2021.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342085 GS] (2).

16. APA handbook of consumer psychology / editor-in-chief: Lynn R. Kahle, associate editors: Tina M. Lowrey and Joel Huber.

by Kahle, Lynn R [editor.] | Lowrey, Tina M [editor.] | Huber, Joel [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Washington, DC : American Psychological Association, [2022]Online access: Publisher Description and Content Page Availability: No items available Checked out (1).

17. Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Pearson, 2019Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342 SLG] (1).

18. The Cambridge handbook of consumer psychology / edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Stephen A. Spiller, Anderson School, UCLA.

by Lamberton, Cait 1975- [editor.] | Rucker, Derek D 1977- [editor.] | Spiller, Stephen A 1984- [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Cambridge University Press, 2023.Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342 ] (1).

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