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1.
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Advertising and Promotion: An IMC Approach
by Shimp, Terence A. Edition: 1Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Cengage Learning 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).
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2.
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Advertising Management
by Batra, Rajeev. Edition: 5Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).
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3.
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Learnings of advertising practitioner
by Krisnamurthy, A. G. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1 KRI] (1).
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4.
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Truth, Lies, and Advertising : the art of account planning
by Steel, Jon. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Times Group Books 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.111 STE] (2).
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5.
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Advertising and Promotion -7e
by Belch, George E. Edition: 7Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).
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6.
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DRAFTFCB+ULKA Brand Building Advertising: concepts and cases
by Parameswaran, M.G. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1 PAR] (1).
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7.
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Advertising and Promotions : an IMC perspective
by Shah, Kruti. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (2).
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8.
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Ogilvy on Advertising
by Ogilvy, David. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Prion 1983Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (5).
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9.
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Media planning and buying : principles and practice in the indian context / Arpita Menon.
by Menon, Arpita [author.]. Edition: First edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : McGraw Hill , c2010Online access: Getting from publisher site. Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.13] (1).
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10.
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The religious dimensions of advertising / Tricia Sheffield.
by Sheffield, Tricia. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2006Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).
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11.
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].
by Morrison, Margaret A | Haley, Eric | Sheehan, Kim Bartel | Taylor, Ronald E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1072] (1).
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12.
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The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheeler.
by Heskett, James L | Sasser, Earl W | Wheeler, Joe. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Table of contents only | Publisher description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1 HJL] (1).
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