Advertising and Promotion: An IMC Approach
By: Shimp, Terence A.
Material type: BookPublisher: New Delhi Cengage Learning 2007Edition: 1.Description: 650p.ISBN: 9788131503881.Subject(s): AdvertisingDDC classification: 659.1 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C7/1 | 659.1 (Browse shelf) | Available |
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