Indian Institute of Management Udaipur Library

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Media planning and buying : principles and practice in the indian context / Arpita Menon.

By: Menon, Arpita [author.].
Material type: materialTypeLabelBookPublisher: New Delhi : McGraw Hill , c2010Edition: First edition.Description: xvi, 345 p. : ill. ; 23 cm.ISBN: 9780070147607 (pbk).Subject(s): Advertising media planning -- IndiaDDC classification: 659.13 Online resources: Getting from publisher site.
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C7/1 		659.13 (Browse shelf) 1 Available

Includes bibliographical references and index [ pg341-345]

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