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1. Amul's India : based on 50 years of Amul advertising by daCunha Communications

by DY Works (Firm) | Gujarat Co-operative Milk Marketing Federation Ltd. (Ānand, India); DaCunha Communications (Firm); DY Works (Firm).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Harper Collins; Harper Collins 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

2. Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.

by Lindström, Martin 1970-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Koganpage, c2010; New York : Free Press, 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

3. The brand challenge : adapting branding to sectorial imperatives / edited by Kartikeya Kompella.

by Kompella, Kartikeya.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2015.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

4. Branded beauty : how marketing changed the way we look / Mark Tungate.

by Tungate, Mark 1967-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Philadelphia, PA : Kogan Page, c2011Online access: Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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