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1.
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Marketing Channel Management : a customer centric approach
by Venugopal, Pingali. Edition: 1st Ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (2).
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2.
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Handbook of Services Marketing & Management
by Swartz, Teresa A. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2000Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8 Swartz, Teresa A.] (1).
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3.
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Handbook of Relationship Marketing / edited by Jagdish N. Sheth and Atul Parvaiyar.
by Sheth, Jagdish N | Parvatiyar, Atul [editor.]. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Sage Publications, 2002Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 SJN] (1).
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4.
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Macromarketing - a global focus : marketing systems, societal development, equity & poverty Vol.I-IV / edited by Stanley J. Shapiro, Mark Tadajewski, Clifford J. Shultz II.
by Shapiro, Stanley J. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Publications 2009Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (4).
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5.
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Nonprofit Marketing Vol.I-III
by Parsons, Elizabeth. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Publications 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).
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6.
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Social Marketing to Protect the Environment
by Mohr, Doug M. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Publications 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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7.
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Developing A Market Orientation
by Deshpande, Rohit. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Pub. 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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8.
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Using Market Knowledge
by Deshpande, Rohit. Edition: Material type: Book Publisher: New Delhi Sage Publications c2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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9.
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Qualitative Consumer & Marketing Research
by Kozinets, Robert V. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Sage Publications 2013Online access: Click here to access online Availability: No items available Checked out (1).
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10.
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Legends in Marketing ; Vol.10- resource advantage theory the research tradition period
by Sheth, jagdish N.,Ed. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80092 SJN] (10).
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11.
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Doing Business Emerging Markets
by Agarwal, Milind. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Publications 2002Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.848] (1).
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12.
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the Handbook of Marketing Research : uses, misuses, and future advances
by Grover, Rajiv.,Ed. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage Publications; Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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13.
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Statistical Modeling for Management
by Hutcheson, Graeme D. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 519.502468] (1).
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14.
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Qualitative Market Research : a comprehensive guide
by Mariampolski, H.Y. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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15.
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Ethnography for Marketers : a guide to consumer immersion
by Mariampolski, H.Y. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).
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16.
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The Handbook for Focus Group Research
by Greenbaum, Thomas L. Edition: 2nd Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 1998Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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17.
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Handbook of Marketing Scales
by Bearden, William. Edition: 3Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Pub. 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (2).
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18.
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Analyzing decision making : metric conjoint analysis
by Louviere, Jordan J. Edition: 1st ed.Material type: Book; Literary form:
not fiction
Publisher: Newbury Park Sage Publications [c1988]Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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19.
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].
by Morrison, Margaret A | Haley, Eric | Sheehan, Kim Bartel | Taylor, Ronald E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1072] (1).
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20.
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
by Mooij, Marieke K. de 1943-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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