Indian Institute of Management Udaipur Library

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1.
Marketing : critical perspectives on Business and Management-Vol.I

by Baker, Michael J.,Ed.

Edition: Volume 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Routledge 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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2.
Marketing : critical perspectives on Business and Management-Vol.II

by Baker, Michael J.,Ed.

Edition: Volume 2Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Routledge 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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3.
Marketing : critical perspectives on Business and Management-Vol.III

by Baker, Michael J.,Ed.

Edition: Volume 3Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Routledge 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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4.
Marketing : critical perspectives on Business and Management-Vol.IV

by Baker, Michael J.,Ed.

Edition: Volume 4Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Routledge 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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5.
Marketing : critical perspectives on Business and Management-Vol.V

by Baker, Michael J.,Ed.

Edition: Volume 5Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Routledge 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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6.
eMarketing eXcellence

by Smith, PR.

Edition: 3Material type: book Book; Format: print ; Literary form: not fiction Publisher: NewYork Routledge 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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7.
Global Sports Business

by Westerbeek, Hans.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: NewYork Routledge 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.4] (1).

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8.
Consumer Behavior Knowledge for Effective Sports and Event Marketing

by Kahle, Lynn R.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: UK Routledge 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 796.06] (1).

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9.
Total Relationship Marketing

by Gummesson, Evert.

Edition: 3Material type: book Book; Format: print ; Literary form: not fiction Publisher: UK Routledge 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812 GE] (1).

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10.
Marketing Management: a cultural perspective

by Penaloza, Lisa.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Taylor and Francis; Routledge 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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11.
Marketing Through Search optimization: how to be found on the Web

by Michael, Alex.

Edition: 2nd Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Taylor and Francis; Routledge 2008Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802854678] (1).

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12.
Sensory marketing : theoretical and empirical grounds

by Hulteþn, Bertil.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York Routledge 2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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13.
Brands of faith : marketing religion in a commercial age / Mara Einstein.

by Einstein, Mara [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Routledge, 2008Online access: Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 306.6] (1).

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14.
Commodifying everything : relationships of the market / edited by Susan Strasser.

by Strasser, Susan 1948-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Routledge, 2003Online access: Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 339.47] (1).

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