Marketing : critical perspectives on Business and Management-Vol.III
By: Baker, Michael J.,Ed.
Material type:
BookPublisher: New York Routledge 2001Edition: Volume 3.Description: 557p.ISBN: 9780415213998.Subject(s): MarketingDDC classification: 658.8 Online resources: Click here to access online Summary: Contents - Volume-III
Projective techniques in marketing research
3
Behavioral models for analyzing buyers
22
Modeling the industrial buying process
39
A review of buyer behavior
52
A theory of buyer behavior
81
a review
106
A general model for understanding organizational buying
136
A model of industrial buyer behavior
151
Marketing strategy
327
Concept of strategy
346
The formulation of a market strategy
361
Strategic windows
386
Marketing warfare in the 1980s
411
The contributions of marketing to strategic management
429
Marketing strategic planning and the theory of the firm
447
Marketings contribution to the strategy dialogue
485
Consumer decisionprocess models
163
Developing buyerseller relationships
194
antecedents
226
developing relationship theory
261
Product classifications and marketing strategy
499
The comparative advantage theory of competition
510
Competitive strategy in the marketfocused business
538
Copyright
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Monograph
|
Indian Institute of Management Udaipur C4/4 | 658.8 (Browse shelf) | Available |
Contents - Volume-III
Projective techniques in marketing research
3
Behavioral models for analyzing buyers
22
Modeling the industrial buying process
39
A review of buyer behavior
52
A theory of buyer behavior
81
a review
106
A general model for understanding organizational buying
136
A model of industrial buyer behavior
151
Marketing strategy
327
Concept of strategy
346
The formulation of a market strategy
361
Strategic windows
386
Marketing warfare in the 1980s
411
The contributions of marketing to strategic management
429
Marketing strategic planning and the theory of the firm
447
Marketings contribution to the strategy dialogue
485
Consumer decisionprocess models
163
Developing buyerseller relationships
194
antecedents
226
developing relationship theory
261
Product classifications and marketing strategy
499
The comparative advantage theory of competition
510
Competitive strategy in the marketfocused business
538
Copyright
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