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Consumer Behavior Knowledge for Effective Sports and Event Marketing

By: Kahle, Lynn R.
Material type: materialTypeLabelBookPublisher: UK Routledge 2011Edition: 1.Description: 314p.ISBN: 9780415873574.Subject(s): MarketingDDC classification: 796.06 Online resources: Click here to access online
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Item type Current location Call number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C7/3
796.06 (Browse shelf) Available

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