Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.
By: Lindström, Martin.
Material type: BookPublisher: New Delhi : Koganpage, c2010; New York : Free Press, 2010Edition: 2nd ed.Description: x, 175 p. : ill. ; 22 cm.ISBN: 9780749460570 (pbk.); 9781439172018 (pbk.); 9780743267847; 9781439103456 (ebook).Subject(s): Brand name products | Business names | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensationDDC classification: 658.827Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C5/5 | 658.827 (Browse shelf) | 1 | Available |
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658.827 why monk bought the ferrari ? : how successful brands create consumer relevant differentiation | 658.827 Disruptive marketing : | 658.827 Aaker on branding : | 658.827 Brand sense : | 658.827 Brands and branding / | 658.827 The new strategic brand management : | 658.827 The brand challenge : |
Includes bibliographical references (p. 157-159) and index.
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