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1.
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Advertising and Promotion: An IMC Approach
by Shimp, Terence A. Edition: 1Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Cengage Learning 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).
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2.
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Advertising Management
by Batra, Rajeev. Edition: 5Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).
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3.
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Learnings of advertising practitioner
by Krisnamurthy, A. G. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1 KRI] (1).
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4.
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Truth, Lies, and Advertising : the art of account planning
by Steel, Jon. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Times Group Books 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.111 STE] (2).
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5.
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Advertising and Promotion -7e
by Belch, George E. Edition: 7Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).
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6.
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DRAFTFCB+ULKA Brand Building Advertising: concepts and cases
by Parameswaran, M.G. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1 PAR] (1).
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7.
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Reputation Management
by Helm, Sabrina. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork Springer 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.2] (1).
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8.
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Amul's India : based on 50 years of Amul advertising by daCunha Communications
by DY Works (Firm) | Gujarat Co-operative Milk Marketing Federation Ltd. (Ānand, India); DaCunha Communications (Firm); DY Works (Firm). Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Harper Collins; Harper Collins 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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9.
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Advertising and Promotions : an IMC perspective
by Shah, Kruti. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (2).
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10.
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Ogilvy on Advertising
by Ogilvy, David. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Prion 1983Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (5).
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11.
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Webs of influence / Nathalie Nahai.
by Nahai, Nathalie. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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12.
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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.
by Dooley, Roger 1952-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80019] (1).
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13.
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Media planning and buying : principles and practice in the indian context / Arpita Menon.
by Menon, Arpita [author.]. Edition: First edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : McGraw Hill , c2010Online access: Getting from publisher site. Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.13] (1).
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14.
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The religious dimensions of advertising / Tricia Sheffield.
by Sheffield, Tricia. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2006Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).
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15.
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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.
by Lindström, Martin 1970-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Koganpage, c2010; New York : Free Press, 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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16.
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].
by Morrison, Margaret A | Haley, Eric | Sheehan, Kim Bartel | Taylor, Ronald E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1072] (1).
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17.
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Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
by Haugtvedt, Curtis P 1958- | Herr, Paul 1956- | Kardes, Frank R. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Lawrence Erlbaum Associates, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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18.
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
by Ryan, Damian [author.]. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London: Kogan Page, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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19.
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The brand challenge : adapting branding to sectorial imperatives / edited by Kartikeya Kompella.
by Kompella, Kartikeya. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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20.
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Branded beauty : how marketing changed the way we look / Mark Tungate.
by Tungate, Mark 1967-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Philadelphia, PA : Kogan Page, c2011Online access: Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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