Marketing Metaphoria
By: Zaltman, Gerald.
Material type: BookPublisher: Boston, Mass. Harvard Business Review 2008Edition: 1.Description: 230 p.ISBN: 9781422121153.Subject(s): MarketingDDC classification: 658.8 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C6/2 | 658.8342 (Browse shelf) | Available | |
Monograph | Indian Institute of Management Udaipur C6/2 | 658.8342 (Browse shelf) | Available | |
Monograph | Indian Institute of Management Udaipur C6/2 | 658.8342 (Browse shelf) | Available |
Browsing Indian Institute of Management Udaipur Shelves , Shelving location: C6/2 Close shelf browser
658.8342 Consumer Behavior / | 658.8342 Consumer Behavior / | 658.8342 International consumer behavior : its impact on marketing strategy development | 658.8342 Marketing Metaphoria | 658.8342 How Customers Think | 658.8342 Contagious : how to build word of mouth in the digital age | 658.8342 Buy.Ology: how everything we believe about why we buy is wrong |
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