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Marketing Metaphoria (Record no. 11042)

000 -LEADER
fixed length control field 00470pam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422121153
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zaltman, Gerald
245 ## - TITLE STATEMENT
Title Marketing Metaphoria
Remainder of title
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass.
Date of publication, distribution, etc. 2008
Name of publisher, distributor, etc. Harvard Business Review
300 ## - PHYSICAL DESCRIPTION
Extent 230 p.
365 ## - TRADE PRICE
Price amount
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://192.168.1.244/contentpages/metaphoria.pdf
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22.658.8
b
c
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/2 2014-05-26 746.00 658.8342 003110 2016-03-07 2016-03-07 Monograph
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/2 2012-04-12 995.00 658.8342 000208 2016-03-07 2016-03-07 Monograph
          Indian Institute of Management Udaipur Indian Institute of Management Udaipur C6/2 2012-04-12 995.00 658.8342 001393 2016-03-07 2016-03-07 Monograph

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