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1. Marketing Channel Management : a customer centric approach

by Venugopal, Pingali.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (2).

2. Services Marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit.

by Zeithaml, Valarie | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.] | Pandit, Ajay [author.].

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Tata Mcgraw Hill, c2013Online access: Publisher Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

3. Airline Marketing and Management

by Shaw, Stephen.

Edition: 7th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Burlington Ashgate Publishing 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 387.740688] (1).

4. Taking Brand Initiative

by Hatch, Mary Jo.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: San Francisco Jossey Bass 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

5. Marketing Theory : evolution and evaluation

by Sheth, Jagdish N.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York John Wiley & Sons 1988Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1).

6. What Got You Here Won't Get You There in Sales!

by Goldsmith, Marshell.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Tata Mcgraw Hill 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).

7. Critical Marketing

by Tadajewski, Mark.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: UK John Wiley & Sons 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

8. The New Emerging Market Multinationals

by Batra, Rajeev.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Tata Mcgraw Hill 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827 CA] (1).

9. Retail Management

by Berman, Barry.

Edition: 11Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.87] (1).

10. Handbook of Services Marketing & Management

by Swartz, Teresa A.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 2000Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8 Swartz, Teresa A.] (1).

11. From Products to Services : insight and experience from companies which have embraced the service economy

by Young, Laurie.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersy John Wiley & Sons 2008Online access: Click here to access online Availability: No items available Checked out (1).

12. Handbook of Relationship Marketing / edited by Jagdish N. Sheth and Atul Parvaiyar.

by Sheth, Jagdish N | Parvatiyar, Atul [editor.].

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Sage Publications, 2002Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 SJN] (1).

13. International Marketing

by Czinkota, Michael R.

Edition: 8Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Cengage Learning 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).

14. Macromarketing - a global focus : marketing systems, societal development, equity & poverty Vol.I-IV / edited by Stanley J. Shapiro, Mark Tadajewski, Clifford J. Shultz II.

by Shapiro, Stanley J.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage Publications 2009Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (4).

15. Advertising & Sales Promotion

by Kazmi, SHH.

Edition: 3Material type: book Book; Format: print ; Literary form: not fiction Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).

16. Marketing Research:A South Asian Perspective

by Churchill, Gilbert A.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Cengage Learning 2005Online access: Click here to access online Availability: No items available Checked out (1).

17. Nonprofit Marketing Vol.I-III

by Parsons, Elizabeth.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage Publications 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).

18. Social Marketing to Protect the Environment

by Mohr, Doug M.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage Publications 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

19. Developing A Market Orientation

by Deshpande, Rohit.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage Pub. 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

20. Using Market Knowledge

by Deshpande, Rohit.

Edition: Material type: book Book Publisher: New Delhi Sage Publications c2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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