Indian Institute of Management Udaipur Library
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Indian Institute of Management Udaipur
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Results of search for 'au:"Zaltman, Gerald"'
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Authors
Zaltman, Gerald
Item types
Monograph
Locations
C6/2
Topics
Marketing
Your search returned 2 results.
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1.
How Customers Think
by
Zaltman, Gerald.
Edition:
1
Material type:
Book
; Format:
print
; Literary form:
not fiction
Publisher:
Boston, Mass. Harvard Business Review 2003
Online access:
Click here to access online
Availability:
Items available for loan:
Indian Institute of Management Udaipur [
Call number:
658.8342] (2).
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2.
Marketing Metaphoria
by
Zaltman, Gerald.
Edition:
1
Material type:
Book
; Format:
print
; Literary form:
not fiction
Publisher:
Boston, Mass. Harvard Business Review 2008
Online access:
Click here to access online
Availability:
Items available for loan:
Indian Institute of Management Udaipur [
Call number:
658.8342] (3).
Place hold
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(remove)
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