Salinas, Gabriela
The International Brand Valuation Manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. - 1st Ed. - New York John Wiley & Sons 2009 - xxviii, 420 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470740316
Branding (Marketing)
Brand name products.
Valuation.
Brand Valuation.
Accounting
657.7 , B4/2
The International Brand Valuation Manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. - 1st Ed. - New York John Wiley & Sons 2009 - xxviii, 420 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470740316
Branding (Marketing)
Brand name products.
Valuation.
Brand Valuation.
Accounting
657.7 , B4/2